The Prague Ultimatum
The Prague Ultimatum
Putting intrigue into sales promotion.
Challenge:
Achieve high registration and continued activity throughout a 9 month campaign. Incentivise, grow sales and build familiarity and loyalty, all part of an on-going sales promotions strategy.
Solution:
Grand Prize adventure experience brought to life with filmic quality promotional tools. Individual reseller sales targets, monthly ‘recruit training’, plus print support delivered an overall approach mixing sales push, challenges and product information.
Result:
- 26% resellers registered
- Registered resellers reached (together) 120% of their target …
- … In comparison, the unregistered only reached 48% of their target
- Registered resellers made 30% more sales than all the unregistered together
- Year-on-year, registered resellers’ growth was 42% …
- … whereas unregistered’s sales declined with 6%
Industry:
Electronics
Capabilities:
