Flexjet Event Marketing
Flexjet Event Marketing
Selling the benefits, not the product.
Challenge:
Increase consideration and preference among highly targeted, affluent prospects for fractional jet ownership, a product and service that is virtually impossible to demonstrate first hand.
Solution:
Developed an experiential plan of industry, lifestyle and partnership events that is efficient, effective and strategically aligned with the brand. Engaged current and prospective private jet travelers (intenders) in relevant environments where Flexjet can communicate the features, benefits and advantages of its fractional jet program. Created a unique space, approach or sponsorship activity within these environments to capture attention and boost brand exposure. Examples include VIP bidder’s lounge at Barrett-Jackson car auction, sponsor and jet travel provider for featured speakers at the TED Conference and at the MARHedge hedge fund conference in Bermuda and hospitality host at multiple events throughout the Pebble Beach Concours d’Elegance.
Industry:
Aviation
