Bugatti Veyron 16.4 Grand Sport Unveiling
Bugatti Veyron 16.4 Grand Sport Unveiling
Beyond exclusivity: a launch for the car that
redefines ‘ultimate’.
Challenge:
Unveil the world’s most anticipated roadster, the Bugatti Veyron 16.4 Grand Sport, to private customers and media during the lead-up to the 2008 Pebble Beach Concours d’Elegance.
Solution:
Two separate events: for qualified prospects, an intimate meeting with top Bugatti executives in a luxury private home on the famous 17-Mile Drive in California; for the media, exclusive previews before the official unveiling.
Industry:
Automotive
Capabilities:
