ISO Awards Major International Awareness Video Assignment to Centigrade

(January 10, 2011) Following a competitive pitch, the Geneva (Switzerland) based International Organization for Standardization (ISO) has awarded global marketing services agency Centigrade an assignment to create a groundbreaking series of 12 videos aimed at enhancing the Organization’s international standing.

Targeting governments, business and the general public, two short videos and ten mini videos will highlight ISO’s work in developing standards and the benefits of their use in areas including food safety, security, climate change, innovation, social equity, etc.

The campaign - the first of its kind undertaken by the Organization is designed to increase the awareness of businesses and government of the benefits of International Standards to help solve the challenges they are facing, and highlight the Organization’s importance and impact to the public at large.

The first two completed videos, presented early in September to the ISO General Assembly, received a round of applause. Subsequently, many ISO members have come forward to request their availability in other languages.

Centigrade consists of seven offices worldwide, including locations in Bournemouth, Brussels, Detroit, Eindhoven, Geneva, London and Los Angeles. Centigrade serves a wide range of industries in 33 countries, including Automotive, Construction, Chemical, Pharmaceutical, Financial and Professional Services, Food, Retail Technology, Transport and Luxury. Current clients of Centigrade include Audi, Automoblili Lamborghini, Bentley, Breitling, Boston Consulting Group, Bombardier Flexjet, Bridgestone, Deutsche Post, Forbo, Gotham Dream Cars, Hagerty, LeasePlan, Mitsubishi, Total Petrochemicals, Tork, Trane, USG, Volkswagen and WABCO.

Centigrade believes in an Unlimited approach. Its core values include open-minded thinking, insightful conception and solution-driven programs. The brand’s mission is to provide unlimited thinking that delivers measurable results. For more information about Centigrade, please visit the website at www.centigrade.com or contact Richard Skeels at richard.skeels@centigrade.com (T +44 203 384 5572).

NOTE FOR EDITORS: Centigrade is the new global marketing communications agency, formed on June 1, 2010 through the merger and acquisition of several well-established agencies, including the Netherlands-based marketing communications agency Hunterskil Howard. The Group serves international and widely known brands, including Automobili Lamborghini, Breitling, Caterpillar, DuPont, Knauf, Merk Serono, Sappi and ScanSource/Motorola.