Centigrade Appointed to Support Autoliv With Pilot Campaign

(October, 2010-Detroit, MI) Autoliv Electronics, a division of Autoliv (NYSE: ALV), has retained Centigrade to assist in the promotion of its next generation of in-car night vision safety technology, introducing the world’s first advanced Pedestrian Detection. The marketing campaign pilot focuses on three major markets in the United States - New York/New Jersey, Los Angeles and South Florida - integrating dealership engagement, digital, print and outdoor advertising, and website development (www.doyouhavenightvision.com). 

The second generation Night Vision system is based on Autoliv’s proven far-infrared night vision camera technology, and like the first generation, is sensitive to the infrared energy from warm objects and living beings. As a result, the field of vision is not dependent on or limited to the illumination of vehicle headlights and allows drivers to see in total darkness. The product is currently offered on the BMW 5 and 7 series, and the Audi A8.

Autoliv is a worldwide leader in automotive safety, a pioneer in both seatbelts and airbags, and a technology leader with the widest product offering for automotive safety.  

Centigrade consists of seven offices worldwide, including locations in Bournemouth, Brussels, Detroit, Eindhoven, Geneva, London and Los Angeles. Centigrade serves a wide range of industries in 33 countries, including Automotive, Construction, Chemical, Pharmaceutical, Financial and Professional Services, Food, Retail Technology, Transport and Luxury. Current clients of Centigrade include Audi, Automobili Lamborghini, Bentley, Boston Consulting Group, Breitling, Bombardier Flexjet, Bridgestone, Deutsche Post, Forbo, Gotham Dream Cars, Hagerty, LeasePlan, Mitsubishi, Total Petrochemicals, Tork, Trane, USG, Volkswagen and WABCO.

Centigrade believes in an Unlimited approach. Its core values include open-minded thinking, insightful conception and solution-driven programs. The brand’s mission is to provide unlimited thinking that delivers measurable results. For more information about Centigrade, please visit the website at www.centigrade.com or contact Soon Hagerty at soon.hagerty@centigrade.com (T +1 (323) 951-0529).

NOTE FOR EDITORS: Centigrade is the new global marketing communications agency, formed on June 1, 2010 through the merger and acquisition of several well-established agencies, including the Netherlands-based marketing communications agency Hunterskil Howard. The Group serves international and widely known brands, including Automobili Lamborghini, Breitling, Caterpillar, DuPont, Knauf, Merk Serono, Sappi and ScanSource/Motorola.