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What Women Want

How do you market to women? You could start by treating them as individuals

If a sizeable proportion of your target market couldn’t think of any advertising they found relevant, you’d worry about your strategy, wouldn’t you? And if that proportion controlled 85% of all...

Forbes joined Breitling on a flight on board the 77-year-old Breitling DC-3 aircraft

Forbes joined Centigrade client, Breitling, on an exclusive flight on board the 77-year-old Breitling DC-3 WWII aircraft as it sets to break the world record as the oldest plane to circumnavigate the globe.  #FlyBreitling 

Public Relations

Digital Detox - or Cold Turkey?

We interact with our smartphones over 2,000 times a day. Feel like a break?

It’s June. For us Northern Hemisphere dwellers, that means summer is finally here. So here’s a little question for you. How much of a deal-breaker would it be if your summer holiday accommodation didn’t have an internet connection?  For many the answer would probably be: no internet, no booking. How quickly times change! We used to mock the city traders and the politicos with their endless email...

11 Jul

Centigrade Public Relations Team Partners with Genesis on U.S.-based Brand, Product and Lifestyle Communications

Centigrade announced today a public relations partnership with Genesis, the luxury automotive brand. The agency team, with presence in Los Angeles, Detroit, Boston and Atlanta will support brand,...

Public Relations
7 Jun

Get to Know Our Newest Intern: Nicole Roberts

Nicole was born in Troy, Michigan. She likes reading, writing and binge watching Netflix. Nicole, like other Centigraders, can't people who don't use their turn signals while driving. She also...

​NXP Sustainability

Communicating on Health, Safety and Environment

Marketing Communications, Electronic